ACEC’s Business Development & Marketing Forum: Leading Culture Through Change (Moderator)

Senior Vice President of Marketing and Business Development, Maxinne Leighton, moderated a panel at ACEC’s Business Development & Marketing Forum alongside John Lavey, Vice President of Strategic Marketing at Morrison-Maierle, and Meghan Stiklestad, Director of Communications at Mead & Hunt.

The panel, Leading Culture Through Change, explored how organizational culture evolves during periods of growth, mergers, acquisitions, and entry into new markets. This discussion highlighted how practical communication and change management strategies can strengthen alignment, build trust, and foster employee engagement. Panelists also shared approaches to preserving cultural cohesion during expansion and continuing to grow their businesses. They reflected on lessons learned along the way, including what worked well, what was underestimated, and how those experiences shaped their approach to change.

Thank you to American Council of Engineering Companies (ACEC) for facilitating this important conversation!